Mini cheerleaders spread sakura support
April is approaching so it must be the season for marketing involving sakura (cherry blossom). We already reported this week about the deskt....
13 Mar 3:00 am  from  Japan Trends   [Profile]  [Recent] 
Robots do marketing for toilets
TOTO, a major Japanese toilet-maker, is promoting its newest product, the water-efficient Greenmax 4.8, through a robot action figure. The m....
17 Feb 10:50 am  from  Japan Trends   [Profile]  [Recent] 
I Want Chu puckers up kissable lips
Here’s a little Valentine’s Day treat for all you lonely boys out there! I Want Chu (sic — “chu” is presumably “you” in kataka....
12 Feb 8:28 pm  from  Japan Trends   [Profile]  [Recent] 
Minty QR code made of the product it links to
It seems that Set Japan, who wowed us with their Louis Vuitton / Murakami and Marc Jacobs promotions last year, have now been working on “....
9 Feb 3:03 pm  from  Japan Trends   [Profile]  [Recent] 
Suntory Jokki beer ad uses new face every day
We all would like to have a girl for every day of the week. While most of us struggle unsuccessfully to convert our fantasies into reality, ....
6 Feb 12:42 pm  from  Japan Trends   [Profile]  [Recent] 
Augmented Reality Cosmetic Mirror in Tokyo
We just love digital tryvertising and this interactive terminal at Takashimaya department store in Shinjuku blew us away when we stumbled up....
4 Feb 3:10 pm  from  Japan Trends   [Profile]  [Recent] 
Tour company supports JAL to win customers
When a man’s down on his luck it is kind to offer him a helping hand back up. However, it is rare for a company to do this in their campai....
4 Feb 12:02 am  from  Japan Trends   [Profile]  [Recent] 
ECO Japan Innovation Report now on sale!
We are pleased to announce the release of our in-depth report on Japanese ECO trends, a seriously under-reported area with real future impli....
2 Feb 4:09 pm  from  Japan Trends   [Profile]  [Recent] 
KFC Celebrates 40 Years In Japan
Though Wendy’s of course left Japan late last year they did not leave by choice — their franchisee just decided not to continue the bran....
1 Feb 7:30 pm  from  Japan Trends   [Profile]  [Recent] 
Family Mart changes 500 stores over to am/pm
Convenience store giant Family Mart is to change over around 10% of its stores, some 500 branches, to am/pm. Family Mart purchased am/pm in....
14 Jan 1:06 pm  from  Japan Trends   [Profile]  [Recent] 
Japanese Advertising and the Ubiquitous Celebrity
We can still recall a happy time a couple of years ago when Yukie Nakama was on almost every single ad. 2009 was a bit more eclectic, though....
7 Jan 2:26 am  from  Japan Trends   [Profile]  [Recent] 
55DSL x Coca-Cola marketing collaboration
Diesel’s streetwear sub-brand 55DSL’s Japanese side has done an interesting collaboration with Coca-Cola that evolved from a simple bott....
28 Dec 11:26 am  from  Japan Trends   [Profile]  [Recent] 
Recession Box rings in a new economic year
Every year in Japan many retail shops offer “Fukubukuro” (lucky bags) filled with unknown, quality contents sold at a discount price. It....
27 Dec 5:13 pm  from  Japan Trends   [Profile]  [Recent] 
Hello Kitty Money coming to Asakusa
Once all fiat currencies collapse, relegated to the trash heap of paper money throughout history, we will inevitably be forced back to using....
25 Dec 4:06 pm  from  Japan Trends   [Profile]  [Recent] 
Augmented Reality Christmas Window at Isetan
Shoppers passing by Shinjuku’s Isetan department store cannot have failed to notice the two festive fairy tale-themed window displays. Peo....
21 Dec 5:27 pm  from  Japan Trends   [Profile]  [Recent] 
Hermès × Tokujin Yoshioka make digital retail magic
I need to go and see this! We had the pleasure of sitting down with Tokujin Yoshioka in his home/studio in Daikanyama during one of our cl....
15 Dec 8:14 pm  from  Japan Trends   [Profile]  [Recent] 
Marumaru Love – tell the world who you love on Twitter
Major Japanese companies are continuing to use Twitter as a promotional social tool. Rohto Pharmaceutical Co. Ltd. previously launched its ....
14 Dec 4:03 pm  from  Japan Trends   [Profile]  [Recent] 
UNIQLO finally gets into Social Networks
Since UNIQLO may well be the most web-savvy retailer around (see UniQlock, Uniqlo Calendar and Uniqlo Tunes), it might come as a surprise to....
24 Nov 7:19 pm  from  Japan Trends   [Profile]  [Recent] 
Car Singing Auditions Promote Navigation System Online and on TV
SONY has launched a campaign to get us all singing in our cars. “Singing in your car” takes an activity that we all do (often to the ann....
18 Nov 7:27 pm  from  Japan Trends   [Profile]  [Recent] 
NicoNico Douga Video Drives Out of the Window
We’ve previously reported on this site about the official Rakuten Auction channel on NicoNico Douga. Now here’s another corporate-endors....
13 Nov 6:31 pm  from  Japan Trends   [Profile]  [Recent] 
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