Japanese horse racing gets wild animal face lift
Horse-racing has a reputation for being a sport enjoyed by only, well, old(er) men, right? No doubt with this stereotype in mind, the Japan....
26 Jul 5:33 pm  from  Japan Trends   [Profile]  [Recent] 
NYC Job Opening: Japanese lover of beer and design
Next week we’re heading over to our CScout NYC office and are keen to meet with potential collaborators for an ongoing project starting in....
20 Jul 7:59 pm  from  Japan Trends   [Profile]  [Recent] 
Champagne Summer Bar for Yukata Drinkers
Last week we blogged about the summer bar in Ginza for Asahi Super Dry that lets you pour your own glass of below zero beer. Having walked p....
13 Jul 3:00 pm  from  Japan Trends   [Profile]  [Recent] 
Model kit business card from Tamiya
We all know that the Japanese like plastic models and that there is certainly a very special local culture surrounding meishi (名刺, busin....
12 Jul 5:55 pm  from  Japan Trends   [Profile]  [Recent] 
Minus zero summer beers at Asahi Extra Cold Bar
I know where I’m going for drinks later! Perfect for the summer, Asahi is promoting its Super Dry beer with its own concept bar in Ginza. ....
8 Jul 3:30 pm  from  Japan Trends   [Profile]  [Recent] 
Beautiful model inspires whisky boom for younger Japanese
Whisky was once a staple drink of the salaryman and his expenses account. Consumption of the beverage in Japan peaked in the Eighties but no....
6 Jul 2:20 pm  from  Japan Trends   [Profile]  [Recent] 
Deodorant spray gets you hot girl every minute
We’ve reported here before about the fantastic Bijin Tokei (literally, “Beautiful Girls Clock”) website that gives you the time “tol....
2 Jul 10:34 am  from  Japan Trends   [Profile]  [Recent] 
Ryo Ishikawa head cover holds driver, bags of money
Only in Japan could you, in a pro golf tournament, use a head cover for your driver modeled after yourself. Not only that, but not alienat....
30 Jun 6:41 pm  from  Japan Trends   [Profile]  [Recent] 
Music shower meals at luxury Burger King
Burger King opened its thirty-second branch in Japan today inside Roppongi’s Rapiros building, reports Walkerplus. We’ve previously blog....
29 Jun 7:00 pm  from  Japan Trends   [Profile]  [Recent] 
Traditional sake for trendy girls
Apologies for two alcohol-related posts in as many days… Sake brewery Takahashi Shuzou has a new web campaign for its Shiro drink that see....
23 Jun 12:32 pm  from  Japan Trends   [Profile]  [Recent] 
ANA x GUNDAM: anime jets soaring over Japan
Anime fans, only just recovered from the excitement last year of the Gundam statue out in Odaiba, should now start rushing to airports in Ja....
16 Jun 12:15 am  from  Japan Trends   [Profile]  [Recent] 
Shiseido becomes movie-maker to market brand
A new film being released this weekend in Japan is essentially one giant ad for a cosmetics brand. In the planning since 2008, “Flowers”....
9 Jun 9:51 am  from  Japan Trends   [Profile]  [Recent] 
Toilet paper promotes election, raises political awareness
Toilet paper can be so much more than just a cleaning apparatus. Some have published horror stories on it. Others, in desperate need of it, ....
8 Jun 6:00 am  from  Japan Trends   [Profile]  [Recent] 
Talking Vending Machines get regional dialects
It’s not news that some of Dydo’s vending machines talk to you. Put yours coins in the slot and they say greetings in Japanese (”Welco....
2 Jun 7:47 pm  from  Japan Trends   [Profile]  [Recent] 
Bijin-Tokei Hot Girls Clock gets marketing for noodles
It’s no secret that I like bijin (美人, “beautiful girls”). In the past we’ve blogged here about apologetic bijin but this time th....
1 Jun 4:19 pm  from  Japan Trends   [Profile]  [Recent] 
Summer brings itchy groins, fun commercials
Japanese commercials have a charming way of being able to be quite direct about things that are usually only alluded to in American commerci....
17 May 3:42 pm  from  Japan Trends   [Profile]  [Recent] 
Evolutionary apes sell chewing gum
Recently you might have seen some posters around Tokyo seemingly promoting the concept of evolution: an ape face changing into that of a goo....
14 May 12:11 pm  from  Japan Trends   [Profile]  [Recent] 
Fast food chains go luxury, for cheap
McDonald’s recently opened its first chic concept stores, offering a new fast food experience for consumers seeking “luxury” fast food....
10 May 3:42 pm  from  Japan Trends   [Profile]  [Recent] 
Samurai legend lives on in canned espresso
As if all the Ryoma Sakamoto merchandise wasn’t enough, back in January Georgia made the news for its series of Sengoku (Warring States) p....
5 May 10:06 am  from  Japan Trends   [Profile]  [Recent] 
Old Comedy x Cheap Beer = eco solar mobile gear
Beverages company Suntory is currently running a tie-up campaign with a long-running TV comedy show that gives consumers a chance to win one....
26 Apr 7:18 pm  from  Japan Trends   [Profile]  [Recent] 
Balding men share hair loss anxieties online
There always seem to be a lot of websites and resources for women and female health issues. Why should be men be left out? That’s what pha....
20 Apr 7:04 pm  from  Japan Trends   [Profile]  [Recent] 
Beautiful regional girls “saved” by cosmetics
Cosmetics maker Chifure has launched a new TV, web and print campaign, “Save Woman”, featuring a range of woman all from different Japan....
13 Apr 10:49 am  from  Japan Trends   [Profile]  [Recent] 
“Space food” Calorie Mate: health food in minimal packaging
There’s a running joke in the office about my addiction to Calorie Mate. It’s true, I do love it and could happily munch on the biscuit ....
9 Apr 2:16 pm  from  Japan Trends   [Profile]  [Recent] 
ECO Japan goes Pecha-Kucha
Back when I spoke at the PSFK conference in Singapore, fellow panelist (different panel) Mark Dytham shot me a look when I said I hadn’t b....
2 Apr 11:07 pm  from  Japan Trends   [Profile]  [Recent] 
Subway Video Ads: Motion, E-Paper, and More
About four years ago we first reported on these motion ads that were appearing in the Tokyo subway, which were coinciding with some work we ....
1 Apr 10:59 pm  from  Japan Trends   [Profile]  [Recent] 
Job Opening: Copywriters and Bloggers
We at CScout Japan are currently looking to recruit some new copywriters for one of our clients, an online retailer based in Japan. This is ....
26 Mar 1:18 am  from  Japan Trends   [Profile]  [Recent] 
Cyber Rice served up online
Ever been surfing the net and wanted to tuck into some delicious rice? Condiments maker Ajinomoto has a new website, Neo Tamago Kake Gohan, ....
25 Mar 7:11 pm  from  Japan Trends   [Profile]  [Recent] 
Kent Nanotek Digital Vendor
Pic via Sanmooku On my trips to Germany and Hawaii last year I kept seeing these Kent Nanotek cigarettes in duty free. Now that they’ve be....
24 Mar 3:02 pm  from  Japan Trends   [Profile]  [Recent] 
Pop-up shop dispenses free drinks to commuters
Currently on platforms 5 and 6 of JR Ikebukuro Station there are vending machines dispensing free cans of a new UCC Coffee drink. At random ....
16 Mar 10:25 pm  from  Japan Trends   [Profile]  [Recent] 
Sakamoto Ryoma figures, golf clubs embrace samurai spirit
Ryoma Sakamoto (坂本龍馬) is one of the most mythologized of Japan’s modern heroes. The Shikoku samurai was assassinated in Kyoto at t....
16 Mar 4:24 pm  from  Japan Trends   [Profile]  [Recent] 
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