Suntory Fine Zero. Asahi Strong Off. Kirin Yasumu Hi no 0.00%. Cheap and even cheaper. Low alcohol, non-alcohol. Just when you thought you h....
22 Jun 6:58 pm  from  Japan Trends   [Profile]  [Recent] 

Japanese commercials have a charming way of being able to be quite direct about things that are usually only alluded to in American commerci....
17 May 3:42 pm  from  Japan Trends   [Profile]  [Recent] 

Recently you might have seen some posters around Tokyo seemingly promoting the concept of evolution: an ape face changing into that of a goo....
14 May 12:11 pm  from  Japan Trends   [Profile]  [Recent] 

There’s a running joke in the office about my addiction to Calorie Mate. It’s true, I do love it and could happily munch on the biscuit ....
9 Apr 2:16 pm  from  Japan Trends   [Profile]  [Recent] 

During our frequent scans of retail developments in March we noticed a few new convenience store products recently that give a perk to their....
2 Apr 4:53 pm  from  Japan Trends   [Profile]  [Recent] 

Currently on platforms 5 and 6 of JR Ikebukuro Station there are vending machines dispensing free cans of a new UCC Coffee drink. At random ....
16 Mar 10:25 pm  from  Japan Trends   [Profile]  [Recent] 

Ryoma Sakamoto (坂本龍馬) is one of the most mythologized of Japan’s modern heroes. The Shikoku samurai was assassinated in Kyoto at t....
16 Mar 4:24 pm  from  Japan Trends   [Profile]  [Recent] 

It takes a country as obsessed with food and as innovative in retail as Japan to make even cheap ready-to-eat noodles seem both the everyman....
16 Feb 4:45 pm  from  Japan Trends   [Profile]  [Recent] 

We all would like to have a girl for every day of the week. While most of us struggle unsuccessfully to convert our fantasies into reality, ....
6 Feb 12:42 pm  from  Japan Trends   [Profile]  [Recent] 

We just love digital tryvertising and this interactive terminal at Takashimaya department store in Shinjuku blew us away when we stumbled up....
4 Feb 3:10 pm  from  Japan Trends   [Profile]  [Recent] 

Instant noodle manufacturer Myojo Foods and Takara Tomy subsidiary Takaka Tomy A.R.T.S have collaborated on the Cup New York, a funky new ba....
1 Feb 11:30 pm  from  Japan Trends   [Profile]  [Recent] 

We’ve reported several times on odd combinations in the ever-changing Japanese beverages market. Remember the sparkling tea and the azuki ....
20 Jan 2:00 am  from  Japan Trends   [Profile]  [Recent] 

Bikousui (微香水) is the easy way to enjoy a fresh blend of healing herbal water while out and about. Using Japanese natural water from t....
15 Jan 3:50 pm  from  Japan Trends   [Profile]  [Recent]