Time, gentlemen: fake foreign beer enters price war
Suntory Fine Zero. Asahi Strong Off. Kirin Yasumu Hi no 0.00%. Cheap and even cheaper. Low alcohol, non-alcohol. Just when you thought you h....
 from  Japan Trends   [Profile]
Summer brings itchy groins, fun commercials
Japanese commercials have a charming way of being able to be quite direct about things that are usually only alluded to in American commerci....
 from  Japan Trends   [Profile]
Evolutionary apes sell chewing gum
Recently you might have seen some posters around Tokyo seemingly promoting the concept of evolution: an ape face changing into that of a goo....
 from  Japan Trends   [Profile]
“Space food” Calorie Mate: health food in minimal packaging
There’s a running joke in the office about my addiction to Calorie Mate. It’s true, I do love it and could happily munch on the biscuit ....
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Retail watch: new products round-up
During our frequent scans of retail developments in March we noticed a few new convenience store products recently that give a perk to their....
 from  Japan Trends   [Profile]
Pop-up shop dispenses free drinks to commuters
Currently on platforms 5 and 6 of JR Ikebukuro Station there are vending machines dispensing free cans of a new UCC Coffee drink. At random ....
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Sakamoto Ryoma figures, golf clubs embrace samurai spirit
Ryoma Sakamoto (坂本龍馬) is one of the most mythologized of Japan’s modern heroes. The Shikoku samurai was assassinated in Kyoto at t....
 from  Japan Trends   [Profile]
Local conbini serves up brand noodles
It takes a country as obsessed with food and as innovative in retail as Japan to make even cheap ready-to-eat noodles seem both the everyman....
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Suntory Jokki beer ad uses new face every day
We all would like to have a girl for every day of the week. While most of us struggle unsuccessfully to convert our fantasies into reality, ....
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Augmented Reality Cosmetic Mirror in Tokyo
We just love digital tryvertising and this interactive terminal at Takashimaya department store in Shinjuku blew us away when we stumbled up....
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Cup Noodle bath harnesses hungry bathers
Instant noodle manufacturer Myojo Foods and Takara Tomy subsidiary Takaka Tomy A.R.T.S have collaborated on the Cup New York, a funky new ba....
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Chocolate Combination Innovations
We’ve reported several times on odd combinations in the ever-changing Japanese beverages market. Remember the sparkling tea and the azuki ....
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Bikousui: Instant Herbal Water
Bikousui (微香水) is the easy way to enjoy a fresh blend of healing herbal water while out and about. Using Japanese natural water from t....
 from  Japan Trends   [Profile]
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