Currently on platforms 5 and 6 of JR Ikebukuro Station there are vending machines dispensing free cans of a new UCC Coffee drink. At random times twice a day for one hour each lucky people visiting the pop-up shop “mediacure” booth on the Yamanote Line platforms can receive samples.
This campaign is hoping to build up buzz for no-sugar coffee U....
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March 16, 2010
• Tags: coffee, FMCG, Marketing, MARKETING IDEAS, Sampling, Tryvertising • Posted in: Japan Trends
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